If you’re in the ecommerce space, you’ve most likely heard of a rising category of brand partners: accelerators. Since the term is still fairly new in ecommerce and across marketplaces, brand CEOs may question the true benefits to their brand by partnering with one.
It’s notable that brands like Spectra Baby, one of Pattern’s brand partners based in the U.S., are experiencing significant success with ecommerce accelerators. Alone, Spectra lacked the right resources to gain control and narrow distribution strategy. But now that they’re partnering with an ecommerce accelerator, they have the benefit of all of the marketplace tools and expertise they need to drive results—a consistent, 60% year over year increase in their revenue.
How a Brand Finds Success with an Ecommerce Accelerator
An ecommerce accelerator layers on top of and amplifies a brand’s current efforts in whatever marketplaces and channels are part of its ecommerce strategy. Many brands simply don’t have the bandwidth to do ecommerce the right way—it takes a full army of experts.
As the world’s leading ecommerce accelerator, Pattern is well acquainted with the issues you face, and has the required resources to achieve the best brand performance across ecommerce. Partnering with Pattern, CEOs get the added benefit of extensive experience across multiple marketplaces, regions, and industries.
How an Accelerator Can Make a Big Difference for Your Brand
Provides an Outside Solution to Execute Ecommerce Strategy
Time and time again, we see brands don’t have the resources they need to succeed on ecommerce marketplaces. And it’s no surprise—the ecommerce space is crowded, competitive, and vastly different from a traditional, brick-and-mortar sales model.
To execute your strategy correctly, you need to have SEO experts, creative resources, data analysts, brand control experts, fulfillment specialists…the list goes on.
So, brands have the choice to either ignore issues they’re experiencing or find outside help. We don’t recommend the first option—issues that seem small now will get out of hand fast, and the further problems develop, the more difficult it is to contain them. It’s definitely doable to reverse damage from poor product listings, negative reviews, and low organic search rankings. But it’s all the better to avoid those issues in the first place.
Ecommerce Accelerators Amplify Brands
Partnering with an ecommerce accelerator is the best way to gain control of your strategy and experience the healthiest and most profitable growth for your products.
Accelerators work because they layer on the top of systems, processes, and teams you’re already using. If you’re experiencing success in your D2C efforts and in specific marketplaces, an accelerator won’t “rip and replace” what’s already working. Instead, they’ll add the resources you’re missing in your strategy to fix issues and expand your presence across global marketplaces.
Accelerate your Ecommerce Strategy with Pattern
As a pioneer in the ecommerce accelerator space, Pattern knows the ins and outs of great ecommerce strategy for global marketplaces. We’re fanatical about great data and obsessed with growing our partners’ ecommerce profitability. With pioneering technology, vast expertise, and highly capable internal teams, we have the resources you need to establish and grow your ecommerce presence, brand control, and profitability.
Ready to explore an accelerator partnership? Set up a meeting here.
